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What is brominated vegetable oil and why is in my soft drink?

Brominated Vegetable Oil is an additive that boosts flavor and adds cloud. It is actually a vegetable oil with a density that has been increased to that of water by being combined with bromine, a chemical element.  Flavoring oils are dissolved in the brominated oil and then added to many fruit drinks and fruit flavored sodas. This additive also acts as an emulsifier and gives soda a thicker look, making it appear more palatable to the consumer.  It appears to be safe for consumers, but there have been a few reports of allergic reactions.  


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